Community engagement is one way we extend our commitment beyond our own operations. By supporting initiatives that share our values, we raise awareness, inspire change, and build partnerships that strengthen the transition to a circular economy. We are proud to collaborate with Hedda Hosås as our ambassador.

Meet Hedda Hosås! 

Hedda Hosås is one of Norway’s top motorsport talents, with a background in motocross and rallycross and an impressive international racing career. She competes on the global stage in Extreme E – the electric off-road racing series that combines motorsport with climate awareness. She is also a development driver for Extreme H, the upcoming hydrogen-powered championship set to replace Extreme E.

Together with us, Hedda works to raise awareness about the benefits of a circular and sustainable auto parts industry. Her ambition is clear - to use her passion for motorsport to inspire change, promote reuse, and highlight sustainable solutions in the automotive world. 

Hedda is an important voice in our work to promote circularity and the reuse of auto parts – using her platform, from social media to public appearances, to show how reused car parts can reduce waste and cut climate impact.

A strategic partnership through an expanded agreement 

Autocirc and Hedda Hosås are extending their partnership into 2026 through an expanded international agreement. Following a strong 2025 season, she is appointed global Autocirc ambassador, with Autocirc continuing as her main sponsor.

“Hedda combines international sporting excellence with strong values and high credibility. She is focused, fearless and professional in everything she does. That makes her a powerful global ambassador for Autocirc,” says Bjarte Kaldestad, Country Manager Autocirc Norway.