Community engagement is one way we extend our commitment beyond our own operations. By supporting initiatives that share our values, we raise awareness, inspire change, and build partnerships that strengthen the transition to a circular economy. That is why we are proud to announce Hedda Hosås as our ambassador for 2025.

Meet Hedda Hosås! 

Hedda Hosås is one of Norway’s top motorsport talents, with a background in motocross and rallycross and an impressive international racing career. At just 23 years old, she competes on the global stage in Extreme E – the electric off-road racing series that combines motorsport with climate awareness. She is also a development driver for Extreme H, the upcoming hydrogen-powered championship set to replace Extreme E in 2025.

Together with us, Hedda works to raise awareness about the benefits of a circular and sustainable auto parts industry. Her ambition is clear - to use her passion for motorsport to inspire change, promote reuse, and highlight sustainable solutions in the automotive world. With Dakar Rally 2026 as her long-term goal, Hedda will compete in off-road racing both nationally and internationally.

As our ambassador, Hedda takes part in events and initiatives throughout 2025. She is an important voice in our work to promote circularity and the reuse of auto parts – using her platform, from social media to public appearances, to show how reused car parts can reduce waste and cut climate impact.