With a unified profile, Autocirc takes the next step in strengthening the brand across our group of companies. The goal is to increase recognition among customers and partners – including insurers, workshop chains, car manufacturers, and suppliers – while showing that we stand behind one shared promise.
We are now rolling out a group-wide rebranding initiative, giving our subsidiaries a renewed visual identity. Each company keeps its original name, now complemented by Autocirc, and a new shared logo is being introduced to create a unified and recognisable group profile.
“By bringing our companies together under one shared identity, we make it easier for customers and partners to recognise and associate Autocirc with quality, sustainability, and reliability – wherever in Europe they meet us,” says Gisela Nordlin, CMO at Autocirc.
The rollout began earlier this year and initially includes our companies in the Nordic region – Sweden, Norway, and Finland. Some companies have already made significant progress, while others are just beginning their transition.
“The aim is for every company to feel the strength of being part of something bigger. With a shared profile and clear identity, we not only strengthen our brand – we also show that we can create real impact and drive the circular transition in the automotive industry together.”
