Autocirc and Hedda Hosås are extending their partnership into 2026 through an expanded international agreement. Following a strong 2025 season, Hedda is appointed global Autocirc ambassador, with Autocirc continuing as her main sponsor.
Hedda Hosås is 24 years old and regarded as one of Norway’s most promising international motorsport talents. With a background in motocross and rallycross, she has built a strong global profile within offroad racing and is part of the next generation shaping the future of sustainable motorsport through Extreme H.
A strategic partnership
The collaboration is built on a shared ambition to combine performance with responsible innovation. For Autocirc, the partnership demonstrates that circular solutions and reuse also have a place in high-performance motorsport.
Both parties are now looking ahead to a 2026 season featuring international racing, brand activations and strategic content initiatives across multiple markets. For Hedda, it is important to work with partners who take sustainability seriously.
“I am proud to continue my collaboration with Autocirc on an international level. We share a common mindset and a belief that performance and sustainability can go hand in hand, also in motorsport. For me, Autocirc represents a long-term partner built on shared values and ambitions. I am excited for the 2026 season ahead,” says Hedda Hosås.
On the sporting side, 2025 marked a major breakthrough year. Hedda competed in several demanding international races, including the Abu Dhabi Desert Challenge and Baja Aragón in Spain. She also made her debut in the world’s first Extreme H World Series, the hydrogen-powered offroad championship. Together with Ole Christian Veiby, she secured a historic third place in the World Championship, becoming the first Norwegian woman and the first Norwegian duo ever to stand on the podium in the series.
“Hedda combines international sporting excellence with strong values and high credibility. She is focused, fearless and professional in everything she does. That makes her a powerful global ambassador for Autocirc,” says Bjarte Kaldestad, Country Manager Autocirc Norway.
2026 marks the beginning of a new phase for both Hedda Hosås and Autocirc. With an expanded international collaboration, increased global presence and an ambitious racing calendar - the partnership aims to continue pushing boundaries both on and off the track.
